About Us

Hi and welcome to plum.boutique!

Plum is the baby of Sam Salvoni and is now home to a passionate and talented team in our shops and back-office. After several years as a successful milliner, creating hats and headpieces for Royal Garden Parties, Weddings and the Races, Sam launched her first shop selling hats and accessories in 2006.

Building on that success, she launched Plum in Twickenham in 2008, adding carefully selected clothes designers to her list of suppliers and partners and now Sam is based at Plum Truro which opened in 2012 and hopefully there are more to come!

Plum seems to have an uncanny knack of spotting and pre-empting trends, with much of our stock gracing the pages of the fashion press and finding their way into high-end national boutiques well after they have flown off the shelves of Plum. 

As an independent boutique we are driven by our customers' desires as well as our own "passion for fashion", and we rely on your feedback and support to keep the uniqueness of our offering. Please pop in, drop us an email at hello@plum.boutique or call and sign up to our newsletter (below) to keep in touch!

We hope you enjoy visiting our online store or one of our shops, so you can share our passion and pick up that outfit or piece that simply can't be found in the faceless high-street chain stores.

Sam and the girls x x x